Pacala: The Tool Farmers Want to Use (And The Office Loves Too)

Pacala is a spatial operating system built for people doing physical work.

One screen. One database.

Blueprint, Map, Data Table, Tools.

All connected, all updating in real time.

Explore the Demo

Fieldays NZ Innovation Awards: Prototype Entrant · Innovation Hub IN6 · 10–13 June 2026

One screen. Blueprint, Map, Table, Tools. All connected to the same record.

One source of truth. Change something once and it updates everywhere. No re-entering data. No switching apps. No losing your place.

Two images: one of a dirty notebook and well used map on a ute dashboard in a farm paddock, and another of a person using a laptop with a complex farming software interface.

Most farm software is built for a screen, not a paddock.

Pacala is built on the farm, for the farmer.

Free Demo · No Sign Up · Just Go For it

Pacala was built because nothing else existed

Why Farmers Still Shun Digital Tools

Farmers aren't resistant to technology. They're resistant to useless technology.

Research from AgriTechNZ found that 41% of NZ farmers and growers see little value in digital tools. The tools aren't the problem. The tools built so far are.

Most farm management software is designed for office workflows and relabelled for agriculture. Farmers are asked to fit their working knowledge — paddock names, asset types, daily data — into a system built around someone else's logic. The result is partial adoption, inconsistent records, and tools that get quietly abandoned.

There are three specific ways this plays out on the ground:

  • 1. Rigid structures that don't fit farm work.

    Existing tools ask workers to adapt their knowledge to the system's terminology. Features go unused not because the need isn't there, but because getting to them requires navigating something that wasn't built for the context.

  • 2. Context switching that creates real risk.

    On a farm, switching apps mid-task isn't just a productivity problem — it's a safety one. Agriculture has a fatal injury rate 18 times higher than the all-industry average in New Zealand. A tool that floods a worker with notifications and compliance prompts while they're operating machinery doesn't help. It adds risk.

  • 3. Compliance as the job, instead of a byproduct of the job.

    Logs filled in from memory, hours after the fact, are unreliable at best. Most workers experience the admin layer as the secondary job they never signed up for.

Pacala was built on three simple principles:

1. It should let you farm your way, providing tools, not workflows.

2. It should never bury your data behind tabs, pages or tabulated pages.

3. It should never feel like more work, because you don't have time for that shit.

TRY THE DEMOMEET US AT FIELDAYS

Fieldays 2026 · Kickstarter Deals

Fieldays only. Never this cheap again.

Pacala is launching on Kickstarter to fund the move from working prototype to fully launched product.
Back the campaign and you lock in the lowest subscription price Pacala will ever be, for the full subscription term.

Fieldays pricing is up to 57% off regular subscription prices, 15% below regular Kickstarter pricing and is only available to Fieldays sign-ups.

We know not everyone can make it to Fieldays (especially not in this bloody economy!) so we're offering the same discount to everyone who finds us here.

Once you sign up, we'll send your exclusive pricing link by email before the campaign goes live in late June.

Kickstarter is risk-free. You're only charged if the campaign hits its goal. If it doesn't, you pay nothing.

FIELDAYS DISCOUNTS FOR KICKSTARTER

  • 1 Year: Crew $245 (RRP $480) | Team $490 (RRP $960)
  • 2 Years: Crew $408 (RRP $960) | Team $816 (RRP $1,920)

All prices NZD · Subscriptions begin at 1.0 launch (est. October 2026) · Pricing locked for your full term
Learn more

Launch The Demo

No Login. No Trial Period. No Credit Card. No Information Requests. No Drama.

MESS AROUND WITH THE DEMO

Pacala brings together the tools farmers already use: a blueprint, a map, a logbook, and connects them to a single database.

Change something in one view and it updates everywhere else instantly. No switching apps. No re-entering data. No losing your place.

That is how you know Pacala was built in the field, for the field.

  • BLUEPRINT

    An infinite 2D canvas where you can draw, edit, label, and plan everything on your property. Paddocks, livestock, structures, infrastructure, hazards; all laid out the way your farm actually looks.

  • MAP

    A live GPS map that shares the same database as the Blueprint, so you can see the same assets, in custom positions, updated in real time. Pin a task, a note, or a fault to an exact location. No complex forms or workflows. Just drag, drop, pin it.

  • TABLE

    Every element on your Blueprint and Map is also an editable row in a searchable Table with customisable columns. Sort, filter, export. The structure adapts to your data, not the other way around.
Test it out with our free demo mode

In the field, it works fast.

1. Open Pacala. It runs in the browser on any device, and works offline, even at the back of the farm where the signal won't reach.

2. Find it, do the thing, capture the moment. Notes, tasks, hazard flags, treatment records, whatever you need; pin them to where they happened. The system captures the time, location, and user automatically.

3. The record exists. You didn't have to do anything extra. Every action builds the audit trail as a byproduct of normal work. The time tracking, or compliance log (however you style the data export) is already done before you get back to the shed.

The office gets what it needs. No one had to change anything.

  • Working With You

    Pacala is designed to fit the systems you already use, not replace them. You've got enough to deal with already, overhauling an entire office system (even when the software is That Good) doesn't need to be on that list. And with us, it isn't.

  • Let The Data Flow

    Now, with Pacala, workers can use the tool they find useful. In the background, every note, task, and action is building a structured record: time-stamped, location-tagged, user-attributed.

    When the office needs a compliance report, a treatment log, or an export for FarmIQ, Xero, or a spreadsheet? It's already there, formatted and waiting.

  • It Should Be This Easy

    One click. Structured. Done.

    No system overhaul. No migration. No asking workers to do anything differently. Just a tool that finally supports physical jobs and physical data; giving farm workers the support they need on the ground, and the office workers the data they require to get work done.