About Pacala
What Pacala is
Pacala is a spatial management tool built for people doing physical work.
It brings together three views — a blueprint, a GPS map, and a data table — all connected to one database and updating in real time. Draw a paddock on the blueprint and it appears on the map. Pin a note to a location on the map and it becomes a row in the table. Change anything in any view and it changes everywhere.
The result is a single tool that holds the full operational picture of a property: every element, every task, every note, every record — in the right place, at the right time, visible to everyone who needs it.
Pacala runs in the browser on any device. No app download. No specialist setup. It works offline, because connectivity in the field is not a given.
Why it exists
Most farm management software is designed for the office and relabelled for agriculture. It asks workers to adapt their working knowledge to a system built around someone else's logic. The result is tools that get adopted reluctantly and abandoned quietly — not because farmers resist technology, but because the tools built so far haven't earned their place in the paddock.
Pacala was built from the other direction. The design brief was simple: make something the person in the field actually wants to use. Everything else — the management visibility, the compliance record, the audit trail — comes out of that as a natural byproduct.
A worker who finds Pacala useful will use it. When they use it, the office gets the data it needs. Nobody had to change their behaviour, fill in a form, or remember to report anything. The record builds itself while the work gets done.
Where it stands
Pacala is currently in prototype. It has been built and field-tested on a working New Zealand farm over eighteen months. The things that didn't survive contact with actual farm conditions were removed. What you see at demo.pacala.co is what remained.
The product is pre-revenue and founder-led. It is launching at Fieldays 2026 as the first point of commercial contact. No external funding. No debt.
The demo is live and requires no login, no setup, and no prior data entry. Open it on your phone and start using it.
About the founder
Cait Majeski is a generational cattle farmer and the sole founder of Pacala.
She grew up on a farm in New Zealand, has worked across marketing, hospitality, and digital solutions, and came back to farming with a specific frustration: the tools available for farm management were not built by people who had ever stood in a paddock in the rain, trying to log something important before the moment passed.
Pacala was built to solve that problem directly. Eighteen months of development, no external funding, and a working prototype tested on real farm operations. The product exists because the problem was real and the existing solutions weren't good enough.
Cait can be reached at cait@pacala.co.
Further reading
- Business Model — how the subscription model works, the market, and why the adoption dynamic is structural
- Health & Safety — how Pacala was designed with NZ agriculture's injury rate in the room
- Sustainability — what built-to-last means for a bootstrapped farm software company